Hispanic Heritage Month is a time to reflect on the rich cultures, histories, and contributions of Latinos in Omaha and across the country. It is also an opportunity to recognize the people whose leadership, service, and accomplishments continue to strengthen our communities and inspire future generations.   

This Hispanic Heritage Month, Lozafina will again launch a special series highlighting local Latinos who embody excellence and are making a meaningful difference, and we need your help identifying them. 

Nebraska may not be home to a Historic Black College or University (HBCU), but Omaha has a strong community of HBCU alumni, students, and supporters who carry those institutions’ traditions and sense of pride with them. 

The Great Plains Black History Museum will bring that community together on Oct. 10 along historic North 24th Street for the sixth annual HBCU Greek Collaborative Community Event. Omaha’s own celebration of the spirit and traditions associated with HBCU homecoming will be held from noon to 4 p.m. 

Lozafina Marketing & Public Relations is proud to welcome the Hustle Conference as its newest client and help raise awareness for one of Omaha’s leading events for entrepreneurs, innovators, and business leaders.

As Hustle’s public relations partner, Lozafina will support the conference through strategic messaging, local and regional media outreach, selective national pitching, interview preparation, community and creator engagement, media credentialing, and post-event follow-up.

“This partnership is an incredible opportunity for us to support Omaha professionals and entrepreneurs who are ready to level up their ambitions,” said Josefina Loza, CEO and founder of Lozafina Marketing & Public Relations. “Hustle brings like-minded people into the same room, where one conversation can spark a new collaboration, inspire a bold idea, or open the door to an entirely new opportunity.”

Lozafina client A Sybilized Conversation is proud to announce that founder Sybil Jackson, LIMHP, PLADC, has been named a 2026 50 Over 50 Awards Nebraska honoree.

For more than 30 years, Sybil has dedicated her career to helping individuals and families feel seen, heard, and supported.

A Licensed Independent Mental Health Practitioner and Provisional Licensed Alcohol and Drug Counselor, Sybil has built her work around creating safe, honest, and compassionate spaces for people to talk about mental health, relationships, personal challenges, and the experiences that shape their lives.

Lozafina is proud to celebrate Greg Boulay, Chief Executive Officer and Founding Partner of Pella Windows & Doors of Omaha and Lincoln, as a 2026 50 Over 50 Awards Nebraska honoree.

Presented by the BLOC, the 50 Over 50 Awards Nebraska recognizes accomplished Nebraskans whose leadership, service, and continued contributions are making a meaningful difference in their professions and communities.

Greg’s recognition reflects a career defined by thoughtful leadership, business growth, integrity and a commitment to creating opportunities for others.

Lozafina is overjoyed that its client LuminaNorth Group’s founder Avil Jackson has been named a 2026 50 Over 50 Awards Nebraska honoree.

Presented by the BLOC, the 50 Over 50 Nebraska Awards recognize accomplished Nebraskans whose leadership, professional achievements, and continued service are creating meaningful change throughout the state.

For more than 30 years, Avil has led organizational change across industries, helping leaders and teams prepare for change, align their priorities, and move forward with greater clarity.

We’re proud to announce that Lozafina client Aimee Gibson of BraveJoy Leadership has been named a 2026 50 Over 50 Awards Nebraska honoree.

Presented by the BLOC, the 50 Over 50 Nebraska Awards recognize accomplished Nebraskans whose leadership, service, and continued contributions are creating a lasting impact in their professions and communities.

For more than 20 years, Aimee has helped leaders navigate change, increasing responsibility, and complex organizational challenges with greater clarity, courage, and effectiveness.

We believe the strongest public relations campaigns begin with stories rooted in people, purpose, and genuine community impact.

That is exactly what is happening with our Lozafina client, Pella Windows & Doors of Omaha and Lincoln.

Pella has been investing in local communities for years through employee volunteerism, nonprofit partnerships, affordable housing, workforce development, and neighborhood revitalization.

Our work has focused on bringing those efforts forward and helping more people understand the impact happening beyond the company’s windows and doors.

Proven Ventures, a Burlington Capital Fund, has $1 million remaining in its first fund to invest in Nebraska founders who have built businesses with traction and are ready to put capital to work on their next stage of growth. See if your business qualifies!

We’re excited to announce that Lozafina client The Bloc just released the recipients of its sixth annual 50 Over 50 Awards NE™, celebrating the remarkable achievements of Nebraskans aged 50 and over. See who made the list!

Six years. Countless stories. One big mix.

Lozafina Marketing & Public Relations will celebrate its sixth anniversary with “The BIG Mix”, a social mixer bringing together clients, business leaders, college students, creatives, and community connectors from across Omaha.

The event will take place from 4 to 7 p.m. Friday, Sept. 25, at MODUS Coworking in downtown Omaha.

I was watching “Sterling Point,” a coming-of-age drama on Amazon Prime Video, when the commercial break began.

Suddenly, some random dude appeared on his deck with a rooster in the background. He held an Amazon knee brace and shouted into the camera as if he had just discovered the greatest invention of our time.

The lighting was basic. The delivery felt unrehearsed. The entire thing looked more like a customer review than a television commercial.

Omaha is filled with creatives, problem-solvers, and emerging leaders who see what could be and are ready to help build it.

The inaugural Shift Summit will bring those voices together Friday, Sept. 18, at Catalyst Omaha for a one-day experience centered on creativity, collaboration, and community-driven innovation.

Social media changes quickly.

Algorithms shift, platforms introduce new features, and audience habits evolve. What worked for a business last year (or even last month) may no longer deliver the same results.

That’s why social media strategy training is imperative to a business’s staying power.

Artificial intelligence is changing how companies operate, but Lozafina client Avil Jackson believes the leaders who thrive will be those who keep investing in people.

Jackson, founder and principal organizational change advisor at LuminaNorth Group, was recently featured in AFROTECH, where she discussed the human relationship skills leaders and teams need as AI reshapes the workplace.

For years, businesses have used search engine optimization (SEO) to help customers find them online. Now, as more people turn to ChatGPT, Google’s AI Overviews and voice assistants for information, answer engine optimization (AEO) is becoming just as important.

So, what is the difference?

Some of the best transitions aren’t about changing direction. They’re about making sure what you’ve built is ready to keep growing.

That’s what’s happening at Pella Windows & Doors of Omaha and Lincoln, where a new leadership structure is putting the next generation of leaders in place while keeping the experience, relationships, and values that have shaped the locally owned company for decades.

We love working with people who are building something. So when the people helping fund those builders come calling, you answer.

Lozafina is excited to welcome Proven Ventures, A Burlington Capital Fund, as the newest member of the Lozafina family.

Proven Ventures takes a different approach to venture capital. The Nebraska-based fund invests in post-revenue startups and growth-stage companies with a path toward profitability, using a founder-friendly debt-equity model designed to help entrepreneurs access capital while retaining more ownership and control of the companies they're building.

Lozafina is welcoming a familiar face to the team.

After spending the summer learning the agency from the inside as a Lozafina communications intern, Itzel Davila Torres is officially joining the team as a Communications Specialist.

A sophomore at the University of Nebraska–Lincoln, Davila Torres is studying Advertising and Public Relations with minors in psychology and entrepreneurship. Her interests include marketing, advertising, social media, and nonprofit communications.

I’ve spent more than 20 years telling stories, building brands, navigating newsrooms, helping organizations communicate through big moments and, eventually, building a business of my own.

Now I get to bring those lessons into the classroom.

I’m incredibly excited to share that I’ll be teaching a full lineup of business development, marketing, and communications courses at Metropolitan Community College during the 2026–2027 academic year.