Pricing is more than just assigning a number to a product or service—it is one of the most important decisions a business owner can make. Join SBA Nebraska, the Nebraska Business Development Center (NBDC), and Catholic Charities of Omaha for Price It Right: Profit-Focused Pricing for Small Business Owners, a practical workshop designed to help entrepreneurs create pricing strategies that support profitability, competitiveness, and long-term growth.
Led by Kiley Phelps, Assistant State Director of the Nebraska Business Development Center, this interactive session will provide business owners with the tools and knowledge needed to evaluate current pricing, understand market conditions, and confidently make pricing decisions that strengthen their bottom line.
Whether you're launching a new product, introducing a service, or reassessing your existing pricing structure, this workshop will help you better understand the relationship between pricing, customer value, and business success.
Participants will learn how to:
Set prices that cover costs while maintaining healthy profit margins
Compare pricing against competitors and market trends
Identify opportunities to adjust pricing and increase revenue
Communicate pricing effectively and confidently to customers
Understand the connection between pricing, value, and profitability
Develop practical pricing strategies for products and services
Make informed pricing decisions that support long-term business growth
This free workshop is ideal for entrepreneurs, startups, and small business owners seeking to improve profitability, strengthen their pricing models, and create sustainable growth opportunities.
Instructor:
Kiley Phelps
Assistant State Director
Nebraska Business Development Center (NBDC)
Hosted By:
Catholic Charities of Omaha, SBA Nebraska, and the Nebraska Business Development Center (NBDC)
Registration:
https://www.sba.gov/event/84944
Contact:
Jo Eckert
Jo.Eckert@sba.gov
402-221-7200