Lozafina Expands Into New Markets Through Partnership with New Plains Media

There’s a difference between pushing a message and earning your place in the conversation.

That’s the space Lozafina has always worked in, and it’s the same approach guiding its newest partnership.

Lozafina has officially entered into a working relationship with New Plains Media, a move that expands the firm’s public relations work across multiple regional markets. The partnership brings together two teams focused on helping clients show up with clarity, intention, and credibility in the spaces that matter most.

At its core, the work is about earned media.

That means developing strong story angles, preparing press materials, and building real relationships with journalists and outlets, locally, regionally, and within specific industries. It also means refining client messaging to meet editorial standards and resonate beyond a press release.

Lozafina will lead public relations strategy and media outreach in designated markets, working closely with New Plains Media’s internal team to ensure everything from messaging to timing feels aligned and intentional.

The partnership is structured around a market-based model, allowing services to be delivered by geography and by client. Initial markets include Pella Windows & Doors in both the Omaha/Lincoln region and the Kansas market, with plans to expand into additional territories over time.

For Josefina Loza, founder of Lozafina, the partnership reflects a shared understanding of what good public relations actually looks like.

“At the end of the day, strong public relations isn’t about pushing a message, it’s about earning the right to be part of the conversation,” Loza said. “This partnership allows us to step into new markets with intention and make sure our clients are showing up in the places that matter most.”

It’s also a reflection of where the industry is headed.

More clients are looking for integrated strategies, where content, messaging, and media outreach work together, not in silos. And more markets are demanding that brands show up with credibility, not just visibility.

By aligning Lozafina’s storytelling approach with New Plains Media’s network and reach, the partnership creates a path for that kind of work to happen at scale.

For Lozafina, it’s another step forward. Not just in geography but in how the work continues to evolve.