BraveJoy Leadership Launches Series to Guide Family Businesses Through Change

By Josefina Loza

Family business leaders, this one's for you.

BraveJoy Leadership is leading the way with a refreshed focus that hits close to home. As a business that’s built on legacy, values, and leadership transitions, we deeply admire what Aimee S. Gibson, MBA, PCC is building.

BraveJoy’s newest video series, “Leading with Unshakeable Values,” gives quick, actionable insights to help leaders move forward with courage, clarity, and purpose, especially during complex times.

Each short episode challenges you to pause and ask: What do I truly stand for? How am I showing up? What legacy am I leaving behind?

And for those of us from family-owned businesses, this hits especially hard. Aimee gets it because she’s lived it. Her renewed focus is centered on helping family business leaders navigate the messiness of generational transitions, leadership shifts, and the very real challenge of aligning people with purpose.

Here’s why this work matters:

90% of U.S. businesses are family-owned
They generate $12.9 trillion in GDP and 78% of all new jobs
Yet 25% fail during leadership transitions
Coaching (done right) can bring 500–700% ROI

If you're leading through complexity, preparing the next generation, or simply looking to lead better, follow Aimee. Stay tuned for announcements of her series. And take a step toward leading with more intention.

Because leadership isn’t just about power. It’s about purpose. And people.