The Strategy Behind the Campaign: Finding Omaha Bridges’ Voice
By Josefina Loza
During the second quarter, from April to June, our team at Lozafina had the honor of walking alongside Omaha Bridges, helping them shape a fresh, clear, and heartfelt way to show up online.
From the moment we sat down with Marcus Bell, the Executive Director, we knew this wasn’t about algorithms or aesthetic. It was about impact. It was about making people feel the heartbeat of Omaha Bridges.
As Marcus shared:
“When we first connected with Lozafina, we were in a season where we needed to rethink how we were showing up. We were looking for a partner who could help us tell our story in a way that felt real. Something that captured the heart of what we do and connected with the people we serve, our donors, and the community. Lozafina didn’t just deliver content; they helped Omaha Bridges find our voice. What they created wasn’t just marketing, it made people feel our mission. After seeing the final product, we all said the same thing: this is exactly what we needed.”
That’s what we strive for. Let’s unpack our strategy. Our goal was clear: increase brand awareness and connect emotionally with Omaha Bridges’ clients, donors, and partners alike.
We started by listening (really listening) to the stories of transformation. Families overcoming barriers. Individuals stepping into new futures. These weren’t just case studies; they were human victories.
From there, we built a strategy grounded in three pillars:
Authenticity Over Perfection
We told real stories using real voices. Every caption, every image was crafted to reflect Omaha Bridges’ values: dignity, equity, empowerment, community, and transformation.Visual Consistency That Builds Trust
We leaned into warm, hopeful visuals that spotlighted the humanity at the center of the mission. Color, typography, and tone aligned to create a sense of reliability and care.Purpose-Driven Engagement
Each post invited the audience feel. We built a connection through powerful testimonials, behind-the-scenes impact moments, and forward-looking calls to action.
We didn’t just want clicks or likes. We wanted people to see Omaha Bridges. To know who they are and why their work matters.
The result? A voice that resonates with Omaha Bridges’ community. The response from the community has been deeply encouraging. Followers are engaging. Donors are listening. And perhaps most importantly, the Omaha Bridges team feels like they’re showing up with clarity and confidence in a digital space that once felt uncertain. Our hope is that they continue to use their brand guidelines and, especially, their voice.
At Lozafina, our work always starts with story. But stories are nothing without soul.
Thank you, Omaha Bridges, for trusting us with yours.
Here’s to building bridges that last.