Social Media Marketing Workshop

Stop posting without a plan.

During this facilitated workshop, Lozafina will help your team identify its digital audiences, prioritize the right social media platforms, and build a practical strategy for creating content, engaging customers, and measuring results.

During the workshop, we’ll explore:

• Your organization’s social media goals
• Your priority digital audiences
• Where your audiences spend time online
• The social platforms that best support your goals
• Your current social media presence and performance
• Content pillars, recurring themes, and post ideas
• Brand voice and social media messaging
• Community engagement and response practices
• Social media tools and technology
• Roles, responsibilities, and approval processes
• Key performance indicators and measurement methods

Your investment includes:

• A 45-minute preparatory meeting
• A customized pre-workshop questionnaire
• A review of up to four current social media profiles
• One three-hour facilitated workshop for up to six participants
• Defined social media goals and priority audiences
• Recommended platforms and content pillars
• A customized 90-day social media planning framework
• Recommended engagement practices
• Recommended metrics and tracking methods
• A written Social Media Strategy Summary
• One 60-minute review and refinement meeting
• One round of revisions

The workshop may be conducted virtually or in person within the Omaha metropolitan area. Travel, venue rental, refreshments, additional participants, finished social media captions, graphic design, photography, video production, account setup, community management, paid advertising, influencer partnerships, content scheduling, and ongoing platform management are not included and may require an additional fee.

Your audience is already online. Let’s build a strategy that gives them a reason to notice, engage, and stay connected.

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Disclaimer

Scheduling is subject to availability. After your purchase, Lozafina will contact you within two business days to schedule the preparatory meeting and workshop. Workshops must be completed within 90 days of purchase.

The 90-day social media planning framework provides recommended content pillars, themes, timing, and platform direction. It does not include finished captions, graphics, photography, videos, posting, scheduling, monitoring, or community management unless stated in writing.

This workshop provides strategy and recommendations but does not guarantee follower growth, engagement, leads, sales, reach, or other specific results. Production, implementation, additional platform reviews, and services outside the stated scope will be quoted separately.