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What is your brand communicating… and is the right audience hearing it?
During this facilitated workshop, Lozafina will help you clarify your brand message, identify the audiences that matter most, and uncover media opportunities that can build awareness, credibility, and trust.
During the workshop, we’ll explore:
• Your organization’s public relations goals
• Your brand story and core messages
• The audiences you need to reach and influence
• What those audiences need to know, feel, or do
• Your strongest newsworthy stories and expert insights
• Relevant media outlets, podcasts, and community platforms
• Opportunities to strengthen your credibility and visibility
• Spokesperson readiness and interview considerations
• Public relations priorities for the next 90 days
Your investment includes:
• A 45-minute preparatory meeting
• A customized pre-workshop questionnaire
• A review of your current website, messaging, and recent media coverage
• One three-hour facilitated workshop for up to six participants
• A written Public Relations Strategy Summary
• Recommended media angles and story opportunities
• A customized 90-day PR roadmap
• One 60-minute review and refinement meeting
• One round of revisions
The workshop may be conducted virtually or in person within the Omaha metropolitan area. Travel, venue rental, refreshments, additional participants, media-list development, press-release writing, media pitching, media training, event publicity, crisis communications, and campaign implementation are not included and may require an additional fee.
The right story can create awareness. The right strategy can turn that awareness into credibility, trust, and opportunity.
______
Disclaimer
Scheduling is subject to availability. After your purchase, Lozafina will contact you within two business days to schedule the preparatory meeting and workshop. Workshops must be completed within 90 days of purchase. This workshop provides public relations strategy and recommendations but does not include media outreach or guarantee media coverage. Services outside the stated scope will be quoted separately.
What is your brand communicating… and is the right audience hearing it?
During this facilitated workshop, Lozafina will help you clarify your brand message, identify the audiences that matter most, and uncover media opportunities that can build awareness, credibility, and trust.
During the workshop, we’ll explore:
• Your organization’s public relations goals
• Your brand story and core messages
• The audiences you need to reach and influence
• What those audiences need to know, feel, or do
• Your strongest newsworthy stories and expert insights
• Relevant media outlets, podcasts, and community platforms
• Opportunities to strengthen your credibility and visibility
• Spokesperson readiness and interview considerations
• Public relations priorities for the next 90 days
Your investment includes:
• A 45-minute preparatory meeting
• A customized pre-workshop questionnaire
• A review of your current website, messaging, and recent media coverage
• One three-hour facilitated workshop for up to six participants
• A written Public Relations Strategy Summary
• Recommended media angles and story opportunities
• A customized 90-day PR roadmap
• One 60-minute review and refinement meeting
• One round of revisions
The workshop may be conducted virtually or in person within the Omaha metropolitan area. Travel, venue rental, refreshments, additional participants, media-list development, press-release writing, media pitching, media training, event publicity, crisis communications, and campaign implementation are not included and may require an additional fee.
The right story can create awareness. The right strategy can turn that awareness into credibility, trust, and opportunity.
______
Disclaimer
Scheduling is subject to availability. After your purchase, Lozafina will contact you within two business days to schedule the preparatory meeting and workshop. Workshops must be completed within 90 days of purchase. This workshop provides public relations strategy and recommendations but does not include media outreach or guarantee media coverage. Services outside the stated scope will be quoted separately.