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Turn scattered content into a clear, purposeful strategy.
During this facilitated workshop, Lozafina will help your team evaluate its current content, identify new opportunities, establish meaningful goals, and build an actionable editorial calendar supported by the right performance metrics.
During the workshop, we’ll explore:
• Your business and content marketing goals
• The audiences you want to reach and engage
• Your existing content, platforms, and resources
• What is working, what is missing, and what can be repurposed
• Your core content pillars and recurring themes
• The best channels and formats for your audiences
• Content ideas for different stages of the customer journey
• Your team’s capacity and content-development process
• Key performance indicators and measurement tools
• How to evaluate and improve content over time
Your investment includes:
• A 45-minute preparatory meeting
• A customized pre-workshop questionnaire
• A review of your current website and primary content channels
• One three-hour facilitated workshop for up to six participants
• Defined content goals, audiences, and strategic priorities
• Recommended content pillars and themes
• A customized 90-day editorial calendar framework
• Recommended metrics and tracking methods
• A written Content Marketing Strategy Summary
• One 60-minute review and refinement meeting
• One round of revisions
The workshop may be conducted virtually or in person within the Omaha metropolitan area. Travel, venue rental, refreshments, additional participants, content production, copywriting, graphic design, photography, video production, social media management, email marketing, website development, paid advertising, and ongoing analytics reporting are not included and may require an additional fee.
Your organization already has stories to tell. Let’s make sure the right content reaches the right people for the right reasons.
————
Disclaimer
Scheduling is subject to availability. After your purchase, Lozafina will contact you within two business days to schedule the preparatory meeting and workshop. Workshops must be completed within 90 days of purchase.
The 90-day editorial calendar provides a strategic framework of recommended themes, topics, timing, and channels. It does not include finished captions, articles, emails, graphics, photography, videos, or other content unless stated in writing.
This workshop provides strategy and recommendations but does not guarantee audience growth, engagement, leads, sales, search rankings, or other specific results. Production, implementation, additional participants, and services outside the stated scope will be quoted separately.
Turn scattered content into a clear, purposeful strategy.
During this facilitated workshop, Lozafina will help your team evaluate its current content, identify new opportunities, establish meaningful goals, and build an actionable editorial calendar supported by the right performance metrics.
During the workshop, we’ll explore:
• Your business and content marketing goals
• The audiences you want to reach and engage
• Your existing content, platforms, and resources
• What is working, what is missing, and what can be repurposed
• Your core content pillars and recurring themes
• The best channels and formats for your audiences
• Content ideas for different stages of the customer journey
• Your team’s capacity and content-development process
• Key performance indicators and measurement tools
• How to evaluate and improve content over time
Your investment includes:
• A 45-minute preparatory meeting
• A customized pre-workshop questionnaire
• A review of your current website and primary content channels
• One three-hour facilitated workshop for up to six participants
• Defined content goals, audiences, and strategic priorities
• Recommended content pillars and themes
• A customized 90-day editorial calendar framework
• Recommended metrics and tracking methods
• A written Content Marketing Strategy Summary
• One 60-minute review and refinement meeting
• One round of revisions
The workshop may be conducted virtually or in person within the Omaha metropolitan area. Travel, venue rental, refreshments, additional participants, content production, copywriting, graphic design, photography, video production, social media management, email marketing, website development, paid advertising, and ongoing analytics reporting are not included and may require an additional fee.
Your organization already has stories to tell. Let’s make sure the right content reaches the right people for the right reasons.
————
Disclaimer
Scheduling is subject to availability. After your purchase, Lozafina will contact you within two business days to schedule the preparatory meeting and workshop. Workshops must be completed within 90 days of purchase.
The 90-day editorial calendar provides a strategic framework of recommended themes, topics, timing, and channels. It does not include finished captions, articles, emails, graphics, photography, videos, or other content unless stated in writing.
This workshop provides strategy and recommendations but does not guarantee audience growth, engagement, leads, sales, search rankings, or other specific results. Production, implementation, additional participants, and services outside the stated scope will be quoted separately.