Sending the same email to everyone on your list can mean missing opportunities to connect with customers and generate sales. Turn Your Email List Into a Revenue Engine with Segmentation is a free SCORE webinar designed to help small business owners make better use of the customer information they already have.

During this one-hour session, attendees will learn how to segment an email list based on factors such as location, customer characteristics and behavior. The webinar will also cover how to identify useful subscriber information, organize contacts into meaningful groups and collect additional information without creating unnecessary friction for customers.

Participants will explore how segmentation can make email marketing more relevant by helping businesses send different messages to different audiences instead of relying on a one-size-fits-all approach.

The webinar will be presented by Tracey Lee Davis, an email marketing manager and social media coach who works with small service-based businesses through ZingPop Social Media.

Click here to register.