Getting people interested in your business is only the first step. The real challenge is turning that interest into customers without relying on complicated sales systems or pushy follow-ups.

In this free SCORE webinar, business coach Jennifer Dawn will share a simple approach to managing leads and creating a more consistent follow-up process. The session is designed to help business owners make the most of the opportunities they already have and understand what needs to happen next for each potential customer.

You’ll learn how to identify the key stages that move prospects toward becoming customers, create a repeatable system for following up, and keep track of where each lead is in the process. The webinar will also look at common points where prospects get stuck and how businesses can improve their approach to help more people move forward.

The session also covers how to follow up in a way that feels helpful rather than overly sales-focused, as well as some of the common concerns that can make business owners uncomfortable with reaching out to potential customers.

Jennifer Dawn is a business coach and founder of Best Planner Ever. She is a serial entrepreneur who has built two multimillion-dollar businesses and brings her experience helping business owners improve their systems and grow their companies.

This one-hour online event is free to attend and is a practical option for entrepreneurs and small business owners looking to build a more organized and consistent approach to converting leads into customers.

Click here to register.