The way people find businesses online has changed more in the past 18 months than it did in the previous two decades. Search engines are evolving, AI-powered platforms are influencing buying decisions, and long-standing SEO tactics may no longer deliver the visibility they once did.

In this one-hour webinar, AI-forward SEO strategist Jennifer DeRosa will break down what has changed, which SEO fundamentals still matter, and how businesses can adapt their digital strategies for 2026.

Attendees will learn why traditional SEO may be quietly losing ground, how buyer search behavior has shifted, and which signals now help determine whether a business appears in search results or gets skipped. The session will also cover practical updates companies can begin making right away to strengthen their online presence and protect their visibility.

This event is designed for small business owners, entrepreneurs, marketers, and organizations working to improve search rankings, build a stronger digital presence, or understand why their established online visibility may be declining.

Jennifer DeRosa is the founder of Toto SEO, a GEO and SEO agency serving small businesses, and the author of “Building DIY Websites for Dummies” from Wiley. Her work focuses on helping businesses stay relevant across traditional search engines and emerging AI-powered discovery platforms.

Participants may submit questions during registration for possible discussion during the webinar.

Register for the event:
https://score.org/business-education/seo-has-seen-its-biggest-shift-in-20-years-how-to-stay-visible-in-2026/