Setting the right price for your products or services is about more than simply looking at what competitors charge. If your prices do not fully account for the cost of running your business, even strong sales may not generate the level of profit you need to grow sustainably.

In this free SCORE webinar, business coach and entrepreneur Jennifer Dawn will help participants better understand what it really costs to operate a business and how those numbers can be used to make more informed pricing decisions.

The session will cover the major components that contribute to the true cost of doing business, how to build real profit into each sale and how to evaluate whether your current prices are financially sustainable. Participants will also explore some of the risks of setting prices primarily based on competitors, intuition or simple markups.

The webinar will also help business owners recognise when a price increase may be necessary and provide guidance on how to approach raising prices with greater confidence. Whether you are reviewing an existing pricing strategy or trying to establish prices for a growing business, the session is designed to provide practical information that can support stronger financial decision-making.

Jennifer Dawn is a business coach and founder of Best Planner Ever. She is a serial entrepreneur who has grown two multimillion-dollar businesses and brings extensive experience in business growth, leadership and entrepreneurship.

Click here to register.