Holiday shopping and promotional cycles seem to begin earlier every year. Waiting until November to plan can leave small businesses rushing to create content, choose promotions and compete for attention.

Build Your Holiday Marketing: Plan Your Offers, Marketing Calendar and Content is a free SCORE webinar designed to help businesses create a coordinated Q4 marketing strategy before the holiday rush begins.

Participants will learn how to identify important holiday dates and early-shopping behaviors, choose offers and messages that align with their products, services and customers, and organize content across email, social media, SMS and website channels.

The session also covers how to create and schedule content ahead of time using repeatable planning systems, along with ways to adapt holiday campaigns for service-based, B2B and highly seasonal businesses.

Attendees will leave with a clearer framework for turning marketing ideas into an actionable holiday calendar for October, November and December.

The session is presented by Patty Ross, a marketing professional with more than 25 years of experience and a long track record in digital and online marketing.

Price: Free

Click here to register