Okra African Grill Is More Than a Meal, It’s Branding with Purpose
By Josefina Loza
If you’ve ever driven down 72nd and Jones in Omaha and caught a whiff of grilled plantains and bold spices wafting through the air, chances are you’ve passed by a place that’s redefining African cuisine in the Midwest: Okra African Grill.
At Lozafina, we’ve had the absolute joy of partnering with Chef Nina Sodji and her vibrant team to elevate Okra’s brand and remind people that food isn’t just nourishment, it’s a cultural passport, a love language, and in this case, a flavorful force that can stop traffic.
When we started working with Okra, the mission was clear: position it as the destination for fast-casual African cuisine, a spot where you can grab a hearty, soulful meal on-the-go or take your time to sit, savor, and soak in the atmosphere. Think Chipotle-style build-your-bowl, but with plantains, jollof rice, fufu, and spice-laden stews that hug your soul.
Our latest campaign is rooted in this idea. Okra is a sensory experience. It’s where bold flavors meet bold storytelling. And the creative reflects that. You’ll find messaging like:
“Feed Your Curiosity. Fuel Your Soul.”
“Taste the Culture.”
“Food This Bold Shouldn’t Stay Still.”
“Grab Life by the Jollof.”
“More Than Just a Meal—It’s a Love Affair.”
Every line invites new audiences to not just try African cuisine, but to embrace it.
Each piece of content we’ve designed blends rich cultural tones with fresh, mouthwatering imagery. From bold typography to playful callouts like “You’re not ready for this rice,” our graphics were built to stop the scroll and start a conversation.
What makes this campaign stand out is the blend of tradition and trend. The visuals celebrate African heritage with vibrant textures and earthy palettes, while the messaging speaks to a modern, fast-paced audience that values both convenience and culture.
And, yes, it’s all DoorDashable. Because great food should travel too.
Our goal with this campaign is twofold:
Drive digital engagement and online orders
We’re encouraging folks to order via DoorDash, making it easier than ever to bring African flavors home, hot and ready.Create crave-worthy content that builds brand loyalty
From lifestyle shoots to real plates straight from Chef Nina’s kitchen, every asset was created to turn first-timers into forever fans.
We’re leaning into that powerful intersection of food and identity. Because every bite from Okra tells a story from Chef Nina’s roots in Togo to her journey to Omaha, and every spicy, tender, joy-filled dish in between.
So, if you’re looking for your next go-to lunch spot, something fast, fresh, and full of culture, Okra is it. Whether you’re dining in, ordering out, or grabbing something quick, this is food with a purpose. Food with a story.
And if you ask us? Omaha’s never tasted better.
📍 Visit Okra African Grill at 72nd and Jones Streets | Call 402-884-7500 | Order on DoorDash