Story by Josefina Loza

I still become a giddy schoolgirl when I see my byline in print. I’ve been addicted to that feeling since I was 18 and saw my first story in the Omaha World-Herald.

These days, that feeling has evolved and multiplied.

Because now, it’s not just mine. It’s ours.

This past month, standing with my Lozafina teammates — Fiona Hti, Hamza Noor, and Aniya Porter — we had one of those pinch-me moments. Watching the branding assets we created for our client, Inclusive Communities’ Conversations for Change, come to life across the Holland Performing Arts Center… it hit different.

Seeing our work move beyond our screens and into the world, on the information kiosks, glowing across the massive digital marquee outside the Holland, carried through printed programs, sponsorship kits, brochures, and every social post leading up to the event, it’s a kind of magic that never gets old.

Because it’s not just design.

It’s trust.

It’s a client saying, “Yes, this is us. This tells our story.”

And when that happens, when the work is not only used but embraced, shared, and celebrated, you feel it in your chest.

Then came March 17.

We were already riding high from seeing everything go live, but the afternoon gave us something even deeper. Gaby Natale, a three-time Emmy Award-winning journalist and powerhouse storyteller, took a moment to personally thank us.

She looked at the work and said: “The designs were so fresh, modern… high quality.”

And then, “Let’s stay in touch.”

That moment? That’s the feeling of success.

Not just the visibility.
Not just the execution.
But the recognition that the work resonated with the client, with the audience, and with someone who lives and breathes storytelling at the highest level.

I’m proud of our team.

Proud of the way we create.
Proud of the way we collaborate.
Proud that what we’re putting into the world is not just seen—but felt.

Because at Lozafina, we’re not just producing content.

We’re building stories people believe in.

And I’ll never get over that feeling.

Thank you.