How Lozafina Brought the Great Plains Black History Museum Capital Campaign to Life

Great Plains Black History Museum has always carried a powerful responsibility, telling American history through the lens of African American experiences across the Great Plains.

So it brought us great delight when the Museum came to Lozafina to request a capital campaign bifold brochure that could communicate decades of legacy, a multi-million dollar vision, and the urgency of now… all in just a few panels.

Not a dense report. Not a data-heavy packet.

Something people could pick up, understand, and feel compelled to be part of.

A capital campaign isn’t your typical fundraising effort. It’s not about annual donations or short-term support. It’s about raising significant funds — often millions — to support a transformational investment.

In this case, the campaign supports:

• A new, purpose-built facility

• Expanded exhibit and archival space

• Long-term financial sustainability

• A permanent place to preserve and share Black history in the region

This is legacy work. And the material representing it has to match that weight.

We took layered, evolving information, financial projections, architectural plans, and campaign goals, and distilled them into something visually compelling and easy to navigate.

Key decisions shaped the final product:

Minimal, intentional copy - No overwhelming paragraphs. Every sentence had a job.

Visual storytelling over explanation - Renderings of the future space did what words couldn’t: help people see what they were investing in.

Clear campaign framing - The $15.2 million goal, project details, and community impact were positioned front and center without feeling transactional.

Forward-looking tone - This wasn’t about what the Museum has done (though that matters).
It was about what’s possible next.

Every element of the bifold was built with one goal in mind: Move people to act.

That meant: Creating a clean, modern layout that reflects growth and momentum. Using bold, recognizable branding that honors the Museum’s identity. Incorporating a QR code strategy to direct serious donors to deeper financials (without overcrowding the print piece). Ensuring the piece could live in multiple environments, such as meetings, donor conversations, and community events.

Because a brochure like this isn’t the end of the conversation.

It’s the entry point.