In government contracting, success isn’t about chasing every opportunity—it’s about knowing which ones are actually yours to win.

This APEX Accelerator workshop takes you inside the data that drives smart decision-making. You’ll learn how to analyze federal procurement data to understand who’s buying what you sell, how often they buy it, and what they’re willing to pay.

Through a step-by-step, real-world example, this session walks you through how to use tools like SAM.gov’s Data Bank and other federal systems to uncover insights that most businesses overlook—from competitor activity to agency buying patterns and potential teaming partners.

This is the kind of market intelligence companies pay thousands for. Here, you’ll learn how to do it yourself—and use it to sharpen your strategy, validate your pricing, and focus your energy where it counts.

What you’ll learn:

• How to identify agencies and military commands that buy your products/services

• How often agencies purchase and their typical spending levels

• How to use SAM.gov’s Data Bank for market research

• Techniques for uncovering competitor insights and past contract awards

• How to find potential teaming partners

• How to evaluate whether your pricing is competitive

• Using Excel pivot tables to analyze procurement data efficiently

Why it matters:
Understanding your market through data—often called propensity analysis—helps you target smarter, sell more strategically, and compete with confidence in the federal space.

Event Details:
📍 Online
💲 Free to attend

Hosted by: APEX Accelerator
📧 nebraskaAPEX@unomaha.edu

Register here:
https://nbdc.ecenterdirect.com/events/10341