When a major event comes to your city, the opportunity is real—but so is the competition.
This SCORE workshop is designed to help small businesses move beyond “being present” to being strategically visible. Event Marketing Playbook: Turn Event Traffic into Sales walks you through how to build a marketing plan specifically tailored to high-traffic moments like festivals, conventions, and large-scale events.
You’ll learn how to align your digital presence with your physical space—so whether customers are walking by or searching nearby, your business shows up with clarity and intention.
From signage and displays to online promotions and prep timelines, this session gives you practical tools and templates you can actually use—before, during, and after the event.
If your business is planning to tap into the energy of a major event, this workshop will help you turn attention into action—and foot traffic into revenue.
Event Details:
Cost: Free
Register here:
https://www.score.org/event/event-marketing-playbook-turn-event-traffic-sales
Questions?
Contact SCORE at 1-800-634-0245