Setting the right price can be one of the most difficult decisions for a business owner. If your pricing is based mainly on competitors, intuition or what simply feels reasonable, you may be leaving important costs — and profit — out of the equation.

This free SCORE webinar will help business owners better understand what it really costs to run their business and how to use those numbers to make smarter pricing decisions.

Attendees will learn how to calculate the major components of the true cost of doing business and how to build real profit into each sale. The session will also look at how to evaluate whether current prices are financially sustainable and identify signs that a price increase may be needed.

The webinar will explore some of the risks of relying too heavily on competitor pricing, simple markups or instinct when setting prices. Participants will also receive guidance on how to approach raising prices with greater confidence when the numbers show that a change is necessary.

The session will be led by Jennifer Dawn, a business coach and founder of Best Planner Ever. A serial entrepreneur, Dawn has experience building and growing multiple businesses and works with business owners on profitability, planning and growth.

This free, one-hour online event is designed for entrepreneurs and small business owners who want a clearer understanding of their costs and a more sustainable approach to pricing.

Click here to register