Back to All Events

From Invisible to In-Demand: Marketing Your Small Business

  • Catholic Charities Juan Diego Center 5211 South 31st Street Omaha, Nebraska, 68107 United States (map)

In today’s competitive marketplace, great products and services alone are not enough. Businesses need a clear message, a strong brand presence, and effective marketing strategies to connect with the right customers. Join SBA Nebraska, SCORE Nebraska, and Catholic Charities of Omaha for From Invisible to In-Demand: Marketing Your Small Business, a hands-on workshop designed to help entrepreneurs increase visibility, attract customers, and drive sustainable growth.

Led by Pauline Stark, State Director of SCORE Nebraska and an experienced marketing professional, this interactive session will provide practical tools and actionable strategies that small business owners can implement right away. Participants will learn how to identify their ideal audience, communicate their value effectively, and create marketing plans that support long-term business success.

Whether you're launching a startup, growing an established business, or looking to refresh your marketing approach, this workshop will help you build a stronger foundation for reaching and engaging customers.

Participants will learn how to:

  • Define and communicate their unique selling proposition (USP)

  • Identify ideal target markets and customer segments

  • Explore effective marketing channels and promotional strategies

  • Develop pricing and positioning techniques that support growth

  • Create a practical and achievable marketing plan

  • Understand marketing budgets and performance measurement

  • Analyze competitors and identify market opportunities

  • Conduct meaningful market research

  • Strengthen networking and relationship-building efforts

  • Utilize public relations strategies to increase visibility

  • Apply guerrilla marketing techniques tailored for small businesses

This free workshop is ideal for entrepreneurs, startups, and small business owners who want to strengthen their marketing efforts, build brand awareness, and position their businesses for long-term success.

Instructor:
Pauline Stark
State Director, SCORE Nebraska

Hosted By:
Catholic Charities of Omaha, SBA Nebraska, and SCORE Nebraska

Registration:
https://www.sba.gov/event/84942

Contact:
Jo Eckert
Jo.Eckert@sba.gov
402-221-7200

Source: https://www.sba.gov/
Previous
June 23

NotebookLM for Business: Your AI-Powered Research Partner
Next
June 25

Leadership Lab Deep Dive: Coaching with Curiosity & Candor