If people don’t know you exist, they can’t choose you.

This SBA Nebraska workshop, led by Nebraska SCORE President Pauline Stark, is designed to help small business owners move from invisible to in-demand—with marketing strategies that are clear, practical, and built for real growth.

You’ll go beyond surface-level tips and dig into what actually makes a business stand out: knowing your value, understanding your audience, and showing up in the right places with the right message. From pricing and positioning to public relations and market research, this session connects the dots so your marketing works together—not in silos.

Whether you’re just getting started or ready to refine your approach, this is about building a marketing foundation that drives visibility, credibility, and sales.

What you’ll learn:

• How to define your unique selling proposition (USP)

• Identifying and reaching your ideal customer

• Marketing strategies and channels that actually work

• Pricing and positioning for stronger impact

• Building a simple, effective marketing plan

• Budgeting and tracking your marketing efforts

• Understanding your competition and market landscape

• Networking and public relations strategies to grow your visibility

Event Details:
💲 Free to attend

Hosted by: U.S. Small Business Administration (SBA Nebraska)
📧 jo.eckert@sba.gov
📞 402-221-7200

Register here:
https://www.sba.gov/event/82177