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The Ethics of Using AI in PR and Communications

Join PRSA Nebraska for a thought-provoking virtual program exploring the ethical considerations surrounding the use of Artificial Intelligence in the Communications field. This engaging session will be led by Casey Mills, Vice President, and Director of Social Media at Swanson Russell.

In an era of technological advancements, AI has become an integral part of our world. It’s so integrated that we might not even realize all the ways in which we already use it in our everyday personal and professional lives. In fact, this program description you’re reading right now was generated with the help of AI tools. While AI offers exciting opportunities to streamline processes, enhance productivity and analyze data, it also raises significant ethical concerns. This program aims to delve into these issues, stimulating critical discussions and providing valuable insights for professionals in the field.

About Casey Mills
Casey leads the social media practice as Swanson Russell, ensuring that clients and the agency leverage the best strategies and tactics in audience engagement. Prior to joining Swanson Russell, he spent four years in higher education marketing at the nationally ranked Oregon State University School of Nuclear Science and Engineering. Casey has worked on local, national, and global brands such as Runza Restaurants, Badlands Gear, Arctic Cat, Kimber America, Rain Bird, and Oregon Products. Casey attended Hastings College earning a bachelor's degree in journalism and advertising/PR. He also holds a master’s degree in news-editorial from UNL.

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The Science of Cheese

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