Creating and tracking a social media engagement Key Performance Indicator (KPI) is essential for understanding and enhancing your interaction with your audience. We believe in the power of data-driven strategies to forge stronger connections and achieve business goals.

As we wave goodbye to another year, it’s that time again where I, as a PR and Marketing pro running my own agency, find myself deep in thought about my career choices. It's a classic end-of-year ritual for many of us in this unpredictable, feast-or-famine field.

As the festive lights twinkle and the holiday season approaches, there's a unique warmth in giving back to the community. This year, EPIC for Girls is channeling this spirit of giving into a powerful initiative aimed at empowering young female athletes.

In an evening filled with recognition of the finest in our industry, Lozafina emerged with three significant honors, marking a milestone in our journey of excellence and innovation.

The 2023 PRSA Nebraska Paper Anvil Awards unveiled its winners at the Omaha Press Club on Thursday night. Here are those winners…

The 2023 PRSA Nebraska Chapter Paper Anvil Awards, a prestigious event that recognizes the exceptional talent and hard work of Nebraska's public relations, marketing, and communication professionals, is tonight and we’re ready to sparkle.

In the digital age, a website acts as the virtual front door of your business. Understanding and leveraging website traffic can provide invaluable insights into the effectiveness of your online presence. Here's a comprehensive guide on how to create and utilize website traffic as a KPI.

At Lozafina, we believe that Key Performance Indicators (KPIs) are more than just numbers; they are a roadmap to success. Let's delve into what KPIs are and why they are indispensable in our industry.

Lozafina and EPIC for Girls, a nonprofit organization dedicated to enhancing opportunities for girls of color in sports, are excited to announce an innovative internship program focused on sports communication and marketing. We aim to empower young women with the skills and experience needed to excel in these dynamic fields.

EPIC for Girls concluded Share Omaha’s #GivingTuesday402 campaign with remarkable results. The campaign, which aimed to raise $5,000 to support programming for young girls of color in sports, surpassed its goal by raising $7,520.

This holiday season, delve into the inspirational journeys of transformation and self-discovery with our top book picks.

In the whirlwind of holiday festivities and the race to find the perfect material gifts, there exists a deeper, more enduring way to express our affection and gratitude: the gift of giving back. While traditional presents wrapped in festive papers and bows have their own charm, consider the profound impact of donating to a nonprofit on behalf of a loved one.

It’s Small Business Saturday, and one of our most popular items is on sale - Baseball caps! We've added new colors, so be sure to check them out. For this weekend only, get 10% off.

Discover the Season's Must-Haves in Lozafina's Holiday Gift Guide. Shop to Support a Noble Cause. Honor Your Loved Ones with Gifts That Give Back!

Just a quick note to say a huge thanks to you! Your support means the world to us and has been a key part of our story.

Under the exemplary leadership of Bridgett Belsky, Room for Roots is dedicated to creating opportunities for women of color in the business world. This award stands as a testament to Bridgett's vision and the tireless efforts of their dedicated team.

Oh, the unforeseen deadline. We’ve all been there. I bet I can recount how it happened. You're a PR professional, and it's just another day at the office. The coffee is brewing, your to-do list is set, and then — out of nowhere — an urgent request lands on your desk.

As a leader, you’re at the helm of your organization's ship. While you expect smooth sailing, there are times when you must navigate through stormy behavior, particularly a difficult employee. One who doesn’t seem to respect your leadership.

The holidays are upon us! Partake in some early gift shopping at the third annual Midtown Merry Market at the Empire Room on Sunday, November 13, from 11 a.m. to 4 p.m.

Monique Farmer, founder of Avant Solutions, was recently celebrated at the Inspire Awards Luncheon, where she was honored with the "Excellence in Business (Small-Medium) Award.