Why Coaching Matters Now More Than Ever

In boardrooms, start-ups, and remote team Zooms alike, one truth is becoming impossible to ignore: leaders are under pressure. Hybrid workflows, rapid market shifts, talent gaps, and unrelenting performance demands. This is the new normal.

And with that backdrop, coaching for business leaders isn’t just nice to have, it’s increasingly essential.

A 2024 study by the International Coaching Federation (ICF) found that 87% of respondents agreed that executive coaching delivers a high return on investment. Interestingly, the Association for Talent Development found that 94% of participants in leadership coaching reported improved confidence. When organizations build strong coaching cultures, Kapable reported they see 27% faster annual revenue growth compared to less-invested peers.

Yet, training budgets are tight. They always are.

So, let’s take a look at this from a retention and wellness perspective: in a leadership coaching effectiveness survey, 81% of coachees said their well-being (stress, focus, health) improved because of coaching. And when it comes to performance change, nearly all respondents in a large study conducted by Gallup agreed that coaching “helped me adopt new behaviors” and improved performance.

These aren’t small numbers. They show that when coaching is done right, it changes how you lead, how you feel about leading, and the results your team sees.

We caught up with a local executive and family business coach, Aimee Gibson of BraveJoy Leadership, to ask how an intensive, personalized coaching package designed for business leaders can improve job readiness and performance.

Leadership coaching isn’t about fixing what’s broken, she said. It’s about elevating what’s already inside you.

BraveJoy Leadership understands the complexity leaders face today, from constant decision-making to shifting environments and team dynamics to the pressure to perform while still staying grounded.

Coaching is designed to help you accelerate your growth quickly, clearly, and intentionally.


What You’ll Walk Away With

By the end of a coaching experience, typically, you’ll gain:

  • Greater confidence in navigating complex business dynamics

  • Clearer decision-making skills to move through challenges with ease

  • Elevated influence in the rooms you lead

  • A structured plan for your leadership journey moving forward

  • Momentum toward the next senior role or transition already on your horizon

And with all of this in mind, many leaders are asking a simple question: Where do I start?

For those ready to explore that next step with guidance, BraveJoy Leadership is offering something designed precisely for this moment:

  • You get a Leadership Assessment — tailored to your strengths and where you want to go.

  • You engage in three 60-minute private coaching sessions, one-on-one, focused on your growth.

  • You’ll leave with a Development Plan customized for your leadership readiness, the next move you’re considering, and the impact you’re ready to make.

It’s a meaningful, high-impact leadership investment offered now at a special rate ($750 through December) versus the full value ($1,500).

You don’t have to commit blindly. BraveJoy offers a free 15-minute discovery session (book via https://calendly.com/bravejoyleadership/free-15-minute-con).

It’s a chance to ask questions, check fit, and decide whether this is the right move for you.

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