The Ultimate Guide to Cinco de Mayo Omaha: Everything You Need to Know
Story by Josefina Loza
There’s more to Cinco de Mayo Omaha than meets the eye. Behind the music, food, and festivities is a deep-rooted story - one filled with culture, tradition, and a community that’s been shaping Omaha for generations. That’s what this media guide is all about: offering a closer look at the people, places, and legacy behind Cinco de Mayo Omaha. From culinary gems and nightlife to neighborhood makers, this guide is your starting point for telling the full story.
Welcome to Cinco de Mayo Omaha 2025
THE CULTURE
South Omaha is one of the most culturally diverse neighborhoods in Nebraska, historically shaped by immigrants from Mexico, Central America, Eastern Europe, and beyond — creating a rich blend of traditions, food, music, and art that continues to define the community today.
Throughout South Omaha, vibrant murals celebrate the neighborhood’s multicultural heritage, honoring Latino leaders, civil rights pioneers, and everyday community life, turning the area into a living gallery of pride and history.
From Cinco de Mayo celebrations to cultural parades and food festivals, South Omaha has long been known for bringing people together through colorful, family-friendly events that highlight the contributions of its Latino and immigrant communities.
THE CULINARY
Elote (eh-LOH-teh)
Elote, or Mexican street corn, is a festival favorite — grilled corn coated with creamy mayo, cotija cheese, chile powder, and a squeeze of lime. Served on a stick, it’s a smoky, sweet, tangy treat. South Omaha vendors like La Marmota serve them hot and made to order.
Churros (CHUR-ohs)
Churros are crispy, cinnamon-sugar-coated sticks of fried dough, similar to a Spanish doughnut. At Cinco de Mayo Omaha, vendors like El Churro Spot serve them hot and fresh, often with chocolate or caramel dipping sauces. This sweet, grab-and-go treat is a festival favorite and a crowd-pleaser for all ages.
Pupusas (poo-POO-sahs)
Pupusas are thick, handmade corn tortillas stuffed with fillings like beans, cheese, or seasoned pork, then griddled until golden. Served with curtido (zesty cabbage slaw) and tomato sauce, they’re a South Omaha favorite. Vendors like Pupusería Los 4 Hermanos serve them hot and fresh at Cinco de Mayo Omaha.
Tamales (tah-MAH-les)
Tamales are a must at any Cinco de Mayo celebration. A tamale is a traditional Mesoamerican dish of masa (corn dough) filled with a savory filling (often spiced pork or chicken), then wrapped in a corn husk and steamed until tender. You’ll find South Omaha vendors (and even local families or church groups) selling hot tamales by the dozen.
Birria Tacos (BEE-ree-yah)
Birria tacos are crispy, juicy tortillas filled with tender, shredded beef or goat, dipped in a rich, chili-spiced stew and served with flavorful broth for dipping. This authentic dish from Jalisco has become a South Omaha favorite — La Poblanita alone sold over 700 birria tacos during one Cinco de Mayo weekend, showing just how much festival-goers crave them.
THE LEGACY
Cinco de Mayo commemorates the Battle of Puebla, which took place on May 5, 1862, when a vastly outnumbered Mexican army defeated French forces during their attempt to establish a monarchy in Mexico. It is not Mexico’s Independence Day. Mexico’s independence from Spain is celebrated on September 16. Cinco de Mayo specifically honors a single military victory and symbolizes Mexican resilience and patriotism.
Omaha's Cinco de Mayo festivities date back to the 1920s, with early celebrations organized by community leaders like Leopoldo Villaseñor at venues such as the Union Hall. These events featured music, dance, food, and parades, establishing a tradition of cultural pride in South Omaha. Over the years, Cinco de Mayo Omaha has grown through the leadership of key community organizations. In the 1970s and ’80s, the Chicano Awareness Center (now the Latino Center of the Midlands) introduced the iconic 24th Street parade.
By the 1990s and 2000s, leaders like Virgil Armendáriz and John Barrientos expanded the festival with larger crowds, carnivals, and major musical acts. Today, Casa de la Cultura Omaha, under director Marcos Mora, leads the festival as a 501(c)(3), earning statewide recognition and awards for its cultural impact and community engagement.
The festival continues to thrive, drawing over 250,000 attendees annually and contributing approximately $7.5 million to the local economy. Organized by Casa de la Cultura, the event features live music, traditional foods, cultural exhibitions, and the Midwest's largest parade, all centered along South 24th Street.
THE MAKERS
Drinks – Gourmet Shaved Ice
Made It Myself Gourmet Shaved Ice, run by local entrepreneur Suzie, serves refreshing raspados with a gourmet twist. Highlighted by Casa de la Cultura, Suzie’s stand adds a sweet, family-friendly touch to Cinco de Mayo Omaha’s vibrant atmosphere.
Shopping – Local Crafts
Cinco de Mayo Omaha hosts dozens of booths featuring handmade crafts, apparel, and cultural goods from local and regional vendors. Andy Peña, who traveled from Chicago, praised the festival’s strong turnout and sales, showing how it’s become a Midwest hub for small businesses.
Food – Diverse Flavors
Cinco de Mayo Omaha’s food vendors offer a wide range of Latin American flavors, from Mexican classics to Puerto Rican and Colombian dishes. Family-run stands like El Caribo con Sabor bring authentic tastes to South Omaha, making the festival a true celebration of Hispanic culture and cuisine.
THE NIGHTLIFE
The festival's nightlife is one of its biggest draws, with South 24th Street transforming into a lively hub of music, dancing, and celebration. The area is filled with food vendors, beer gardens, and multiple stages hosting live entertainment late into the evening.
Each year, Cinco de Mayo Omaha features a variety of bands and musical performances, ranging from traditional mariachi groups to modern regional Mexican bands. Headliners often include popular acts from across the Midwest and even internationally recognized Latino artists. On Friday, you’ll experience the sounds of Banda Los Sebastianes y Los BisNietos.
In addition to big-name bands, the festival spotlights local talent, including folklórico dance groups, community bands, and youth ensembles, showcasing the rich cultural heritage of Omaha’s Latino community.
THE FUN FACTS
$7.5 Million Annual economic impact on Omaha
250,000+ Patrons Attendees flood South 24th Street
10,000+ Tacos Eaten across the festival weekend
5,000+ Shaved Ice Shaved ice cups sold during the weekend
Since 1920 Omaha’s Mexican cultural celebrations began
500+ Rides Carnival rides enjoyed over three days
100+ Vendors Vendors selling food, crafts & goods
50+ Parade Groups Parade floats, dancers & community groups
30+ Performers Live performances from musicians and dancers
25 States Represented Vendors and visitors from across the U.S.
3 Days Nonstop music, food, and fun
THE HEART OF SOUTH OMAHA
We are honored to celebrate 100 years of heritage, culture, and community at Cinco de Mayo Omaha. We can’t wait to welcome you — see you on South 24th Street!
For more information, please visit CDMOmaha.com