Lozafina x Hustle Conference Launches Young Hustlers Cohort to Give Emerging Creators Real-World Experience
Young creatives are often told they need experience before they can get an opportunity. Josefina Loza of Lozafina Marketing & Public Relations and Eric Gautschi, founder of the Hustle Conference, decided to flip that script.
They created the Young Hustlers Cohort to allow emerging creators to work on a real campaign promoting the entrepreneurship event.
“We’re proud to be sponsoring the Hustle Conference. But I didn’t want Lozafina’s sponsorship to be only about putting our logo on something,” Loza said. “I wanted to use our access to create access for someone else.”
UNO Student and Rising Hustler Kinverly Franco Recinos interviews Molly Huyck founder of Aequitas Invest and SET The Bar in Benson.
Members of the cohort are helping develop original content, conduct interviews, capture photos and videos, create social media posts, and tell stories leading up to and during the conference. They are encouraged to bring their own ideas, perspectives, and personalities to the campaign.
The experience gives participants:
Real-world marketing and public relations experience
Published work for their portfolios
Access to conference speakers, founders, and business leaders
Opportunities to grow their professional networks
Recognition through Lozafina’s platforms
A behind-the-scenes look at producing a major campaign
Consideration for future freelance, internship, and creative opportunities
Loza understands how difficult it can be for young professionals, especially those from underrepresented communities, to get into the rooms where connections and opportunities are created.
“Talent is everywhere. Access isn’t,” she said. “Sometimes young people simply need someone to open the door, trust their creativity, and let them show what they can do.”
Cohort members attending the Hustle Conference will also have the freedom to network, learn from nationally recognized speakers, and experience the event while documenting it through their own lenses.
Gautschi immediately embraced the idea of letting young creatives take the lead. To recognize their hard work and give them full access to the experience, he offered each participating creator a complimentary seat at the conference.
“Eric understood the vision right away,” Loza said. “He didn’t just welcome their creativity. He made sure they had a seat in the room.”
The goal is bigger than promoting one conference. Lozafina hopes the campaign helps each participant leave with stronger skills, meaningful connections, professional work they can proudly share, and more confidence in what they bring to the table.
This is what creating opportunity looks like: Give young creatives the room, the resources, and the trust, and watch them hustle.
Partner with us
Lozafina Cohorts give emerging creatives real-world experience, portfolio-building opportunities, professional connections, and a chance to bring their ideas to meaningful campaigns. Interested in partnering with Lozafina or applying for an upcoming cohort? Learn more at lozafina.com/cohorts.