Behind the Scenes of EPIC for Girls’ Powerful Photoshoot
An Untold Narrative Brought to Light by Lozafina Marketing & PR
We pride ourselves on understanding the essence of our clients' narratives and helping them amplify their voices in impactful ways. Our recent collaboration with EPIC for Girls, a noble non-profit committed to opening doors of sports opportunities for girls of color, highlighted a profound gap in the media representation of these girls.
But as with all challenges, it presented an opportunity – and we grabbed it wholeheartedly!
The challenge: A void in representation.
It's no secret that diverse representation in media matters. But when our team tried sourcing high-quality sports images of girls of color, we faced an unexpected and unfortunate void. This isn't just an aesthetic concern; it's a manifestation of a deeper societal issue where girls of color are regularly left out of promotions, efficacy narratives, and the broader sports conversation.
A Decision to Change the Narrative.
Instead of navigating the same channels and facing the same barriers, we chose to pave our own path. The solution was clear: an exclusive photoshoot that would not only cater to the immediate needs of EPIC for Girls but would also generate a repository of powerful images for the world to access.
Assembling the Dream Team.
To transform our vision into reality, we gathered a diverse team of professionals:
Photographers Anis Apovo and Haidy Rivera: Experienced in capturing the raw emotions, determination, and prowess of athletes.
Stylists EPIC for Girls Executive Director Kimberly Thomas: Who ensured that each girl looked her best, reflecting the strength and grace that they embody.
Models: We didn’t just pick any models; we invited young girls who were beneficiaries of EPIC for Girls’ programs. Authenticity was our priority.
Behind the Scenes Moments
Throughout the day, we witnessed countless magical moments:
Empowerment in Action: Seeing the confidence radiate from the girls as they were photographed, many of whom had never been in front of a professional camera before, was awe-inspiring.
Community Support: Parents, siblings, and friends rallied behind the scenes, cheering and encouraging the girls, creating an atmosphere charged with love and positivity.
Glimpses of Real-life Heroes: The photos captured not just athletes, but future leaders, influencers, and change-makers.
The Outcome: More Than Just Photos
The resulting images were phenomenal, telling a tale of resilience, determination, and sheer willpower. But the photoshoot's impact was multi-fold:
Visibility: For girls of color in the realm of sports.
A Digital Repository: To ensure that other organizations never face the challenge we did.
Awareness: Highlighting the disparities in media representation and catalyzing change.
At Lozafina Marketing & PR, our collaborations are not just about ticking boxes, but about catalyzing meaningful change. The EPIC for Girls photoshoot is a testament to our commitment to inclusivity, representation, and empowerment.
To the young athletes who graced our lenses, and to EPIC for Girl for trusting our vision, we say: Here's to changing narratives, one photo at a time! 📸🌟