About us

At Lozafina, we are storytellers, strategists, and champions for brands that want to make an authentic impact. Founded by award-winning journalist and marketing expert Josefina Loza, Lozafina stands proudly as a Latina-owned, woman-owned marketing and public relations agency based in Omaha, Nebraska, with clients and projects spanning across the United States.

We specialize in brand development, public relations, digital marketing, social media management, and community engagement, using culturally informed, data-driven strategies to help businesses, nonprofits, and government agencies elevate their visibility and amplify their impact.

With over 25 years of experience in media, communications, and branding, our team brings a rare blend of journalistic storytelling, creative innovation, and results-focused execution. We are committed to building inclusive, equitable campaigns that not only resonate with diverse audiences but also drive measurable growth and success for our clients

Why Choose Lozafina?

  • Proven Expertise: Our award-winning team has been recognized for excellence in journalism, marketing, and community impact.

  • Inclusive Approach: As a Latina-owned business, we prioritize diversity, equity, and authentic representation in everything we do.

  • Tailored Strategies: We don't believe in one-size-fits-all; we craft custom solutions aligned with your brand's unique goals and audience.

  • Scalable Capabilities: Whether you need local campaign support or national PR amplification, Lozafina has the capacity and network to deliver.

  • Transparent Communication: We value honesty, accountability, and collaboration, ensuring you are involved at every step.

Our Mission

Lozafina exists to help businesses, nonprofits, and government agencies tell their stories with clarity, creativity, and cultural authenticity. We are dedicated to lifting underrepresented voices, promoting resilience, and building lasting connections between brands and the communities they serve.

Our Vision

To become the premier multicultural marketing and PR agency in the U.S., known for transforming brands through inclusive storytelling, strategic innovation, and measurable impact.

Core Services

  • Brand Development & Strategy

  • Public Relations & Media Relations

  • Social Media Management & Content Creation

  • Community Engagement & Advocacy Campaigns

  • Event Marketing & Influencer Collaborations

What People Are Saying

Josie has the exceptional ability of understanding ones needs and then transforming such needs in a communication for which audiences on all levels are able to understand. Josie's prowess in communicating on various different mediums is like none other. Whether I am looking to market using visual, written, or oral, there is no one I would rather have on my marketing team to challenge, create, and inspire a brand to be the best in class.

— SEYI OLOWOLAFE, ATTORNEY AT OLO LAW

I have known and worked with Josie over the past 2 years on the Board of the Midlands African Chamber where she serves as the VP of Marketing. Josie is an incredible writer and content creator and above all, a super easy person to work with. She is a great team player who always has everyone’s best interest at heart. She genuinely wants to see everyone win. I recommend Josie without any reservations.

— FIDELE MIENSO.

 

I've had the pleasure of working with Josefina over the past 15 years, first as reporters, later as board members and now as collaborators. Josefina is a talented and intentional storyteller. She is a natural teacher who champions the learning and growth of everyone around her. Josefina is an exceptional leader and team player always working to advance a shared vision for success. She approaches life with a sense of creativity and joy that is infectious. 10/10 would recommend working with her!

— STEFANIE MONGE

Working with Josefina on my team was one of the bright spots of my time in Omaha. I found her eager, willing to tackle any challenge, bringing valuable perspective to any assignment. I valued her counsel on matters big and small. She’s an asset in so many ways.

— VINCE TUSS, AUDIENCE EDITOR AT STAR TRIBUNE

INCLUSIVE LEADERSHIP PLEDGE

At Lozafina Marketing and Public Relations, a Latina- and woman-owned agency specializing in social media strategy and management, we are committed to fostering an environment of equity, diversity, and inclusion in our organization and throughout the industry. We bring unique perspectives to every project, recognizing the power of diversity in driving innovation and success. Our passionate team is dedicated to helping artists, businesses, and non-profits grow their online presence through expert social media management and strategy. Trust us to provide inclusive and impactful solutions tailored to your needs.

As part of our dedication to inclusivity, we, the Lozafina executive leadership make the following five key commitments:

Building and sustaining an equitable, diverse, and inclusive workforce:

We are proud to lead a Latina- and woman-owned agency that values and celebrates diversity. We will continue to create an environment that embraces individuals from diverse backgrounds, ensuring that our team reflects the communities we serve. By fostering inclusivity, we enable our team members to bring their authentic selves to work and contribute their unique perspectives, ultimately enhancing our ability to deliver exceptional results.

Sharing best practices and measuring progress:

We believe in the power of collaboration and learning from others in our industry. We will actively engage with peers, organizations, and experts to share best practices for promoting equity, diversity, and inclusion. By collaborating and holding one another accountable, we can collectively drive positive change in the industry. We will also establish measurable goals and regularly evaluate our progress to ensure continuous improvement.

Amplifying marginalized and underrepresented voices:

As an agency with a focus on diversity, we understand the importance of sharing the stories and experiences of marginalized and underrepresented communities. We commit to actively seeking out and amplifying these voices in our marketing and storytelling efforts. By doing so, we aim to contribute to a more inclusive representation and break down barriers that have hindered authentic and equitable representation in the past.

Supporting actions for equity and justice:

We are dedicated to using our platform to support initiatives and organizations that seek to achieve equity and justice for all individuals. We will actively engage with communities and contribute to efforts that foster equity and justice, both within the tourism industry and society as a whole. By leveraging our expertise and resources, we aim to make a positive impact and drive meaningful change.

Personal investment and commitment:

As the executive leadership and CEO of Lozafina Marketing and Public Relations, we personally invest in and commit to equity, diversity, and inclusion. We will continuously educate ourselves, challenge biases, and foster a culture of respect and inclusivity within our agency. We understand that creating lasting change requires ongoing effort and personal growth. We encourage all team members to actively participate in and support our DEI initiatives.

By making these commitments, we strive to build a more equitable, diverse, and inclusive future for our organization and the communities we serve. We are passionate about delivering expert social media management and strategy that reflects our values and commitment to diversity. Contact us today to learn more about how we can help you grow your online presence while embracing inclusivity and authenticity.

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