How to write a PRESS RELEASE

A press release is an official statement (written or recorded) that an organization issues to the news media for coverage.

It is a powerful communication tool that lets businesses inform customers of upcoming events, product launches, staff changes, or changes to how the company operates. Press releases are also an effective way of communicating with stakeholders and customers.

Journalists are busy and under pressure to find stories, therefore, a good press release should provide content that is exciting, easy to read, and informative. A well-written press release should answer the "who," "what," "where," "why" and "when," within the first paragraph, including a quote from an organizational representative. Most press releases are succinct at just a page long, which is just enough information for the media to decide on coverage of the event or announcement being made.

This template contains highlights the types of press releases and how to write each one. We’ve done all the work for you. Just hit download and create a magic press release