Contribute expertise to assist Chamber in establishing organizational marketing, branding, and communication plans and initiatives.

Build on the current MAC brand and develop creative market outreach programs that will drive new membership growth.

Advise Chamber on strategies and development for various marketing communication channels and web presence including, electronic/social media (e.g. Facebook, LinkedIn, Instagram, TikTok, etc.), newsletter, public relations, website and printed collateral.

Maintain and build relationships with key industry partners and members of the press in conjunction with the Chamber efforts.

Evaluate effectiveness of marketing initiatives both internally and externally and provide support to the development and marketing committees as needed.

Identify key speaking engagements for Chamber and community to help market and brand

Media relations

Public relations

Branding and positioning

Communication Strategy

Content Marketing

Integrated Marketing Communications

Pricing Concepts and Methods

Copywriting

Editing

Targeting - Refining and segmenting data

Engagement - Delivering value-based content through the right channels

Developed Sponsorship Kit - Pricing concepts and methods

Developed Media Kit

Programming Development

Strategic Planning

Marketing Strategy - Increased awareness as it was the first event

Building credibility

Social Media Strategy

Website and Social Media Curation

Integrated marketing Communications

Brand and positioning

The chamber serves a delicate audience, so there were skills and abilities needed to succeed as the Marketing and Public Relations Chair, statutorily.

Personal

Fulfill required time commitment

Willing and able to make asks on Chamber’s behalf (ambassador)

Honesty, integrity, and respect for others

Visionary; future orientation

Good communication skills; open-minded and articulate

Strong team-builder and team member

Leadership skills

Self-confident and outgoing personality

Professional

Direct experience developing and implementing marketing strategy

Experience with development of brand strategies

Graphic design expertise

Demonstrated interest is the nonprofit/social responsibility sector

Excellent written and verbal communication skills

Comfortable working in a fluid environment and tasking initiative

Entrepreneurial drive and desire to play lead role in Chamber’s growth strategy

Be an expert on the organization in general, including strategic direction, and an expert about Board matters in particular, such as major issues, policies, and procedures, and Board priorities

Demonstrated effectiveness in meeting and task forces

Increased interaction

Larger community

Brand credibility

State, regional, national news coverage

Media awareness

Brand awareness

Increased sponsorship

Increased membership.

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